Full gym access 24 hours a day, 7 days a week for members. Equipped with serious free weights, plate-loaded and selectorized machines, cardio, and an included dry heat sauna.
$49/MONTH · NO LONG-TERM CONTRACT
Visitor week passes ($52) and daily guest passes ($15) available.
Membership renews monthly; a guest pass is a one-time purchase. Checkout is handled by the official JoinMyHealthClub portal. Review initial dues, annual improvement fee, activation and ID verification terms at checkout.
WANT TO SEE THE GYM FIRST?
Schedule a visit during regular staffed business hours and see whether Fitness Factory is right for you.
Work one-on-one with a dedicated personal trainer at Fitness Factory. Get personalized instruction for proper barbell form, progressive overload, cardiovascular conditioning, and tailored accountability.
Ask staff about personal training options, trainer availability, and session rates.
TOUR THE FLOOR FROM ANYWHERE
EQUIPMENT GALLERY.
Tap any photo to expand it. A look at the free-weight areas, plate-loaded machines, and recovery amenities waiting for you at Fitness Factory Gulf Shores.
Photos show the actual Fitness Factory facility at 3501 Gulf Shores Pkwy, Suite 9. Want to see it in person? Book a tour below.
COME SEE US
PLAN YOUR FIRST VISIT.
Conveniently located on Highway 59 / Gulf Shores Parkway.
3501 Gulf Shores Pkwy, Suite 9
Gulf Shores, AL 36542 · (Highway 59)
Member AccessActive keycard required
24/7 Access
Regular Staffed Business Hours
Monday – Thursday7:00 AM – 6:00 PM
Friday7:00 AM – 3:00 PM
Saturday7:00 AM – 12:00 PM (Noon)
SundayUnstaffed (24/7 Member Keycard Access)
Central time. Call ahead to confirm staff availability for tours and first-time pass entry.
Tours run during staffed business hours. Pick a live-available day and time, then confirm your details. Nothing is reserved until you confirm.
Staffed: Mon–Thu 7 AM–6 PM · Fri 7 AM–3 PM · Sat 7 AM–12 PM Central
October 2026
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YOUR QUESTIONS, ANSWERED
BEFORE YOU GET STARTED.
Direct, verified answers to common questions about Fitness Factory Gulf Shores.
Can I work out anytime?
Members have 24/7 gym access, including Sunday. Regular staffed business hours are separate. First-time visitors should call before arriving to confirm entry instructions. Standard monthly online signup requires a staffed-hours visit within 48 hours to show government-issued photo ID.
Can I buy a pass while visiting Gulf Shores?
Yes. One-week visitor passes ($52) are available online or by phone. Day passes ($15) can be purchased during staffed business hours. Call staff at (251) 426-5247 to clarify any questions.
Is sauna access included?
Yes, our dry heat sauna is included with regular gym membership. Ask staff about current guidelines and operating hours.
What will I pay when I join?
Your exact initial total and billing dates appear in the live JoinMyHealthClub checkout. Standard monthly dues are $49/month. Review all charges, prorated dues, and terms before completing payment.
Who qualifies for the $39 monthly hero rate?
First responders, active military, veterans, and seniors. Call (251) 426-5247 or visit during staffed hours to verify eligibility before enrolling.
FITNESS FACTORY COMMUNITY
STAY CONNECTED.
Follow our local Gulf Shores gym community on social media or find us on Google.